TAGHeuer – Technology Determines Function

Function creates design.

expensive watches

The Soul

For TAG Heuer, a watch is above all a high-performance instrument that meets the toughest requirements reliably and accurately. TAG Heuer therefore applies advanced technical solutions and the best materials to the conception of its watches.

The Style

TAG Heuer is immediately recognizable for its authentic style — a unique combination of performance, elegance and sportsmanship. Conventional and avant-garde materials are used with intelligence to create simple yet distinctive lines. TAG Heuer watches are known for their firmly modern design.

The Identity

Based on a concern with ensuring consistency, impact and a characteristically bold approach, TAG Heuer seeks to reveal unique styling in the design of its architectural creations, such as the stand at the Basel Show or the TAG Heuer Espace in Tokyo.

TAG Heuer sustains its visual universe in its catalogs, displays, packaging and sales outlets, establishing a strong global identity associated with sport and prestige.

The TAG Heuer Product Line

6000 Series: The Most Prestigious Sports Watches

TAGHeuer: 6000

6000 Series models are carved from stainless steel, or made of 18-karat gold, and are distinguished by their refined styling. Alternate polished, fine-brushed and sapphire-blasted finishes highlight the complex construction of the case and bezel.

The bracelet, comprised of more than 200 parts, is a technical feat. 6000 Series models are high-performance quartz and traditionally crafted automatic calibers. The ladies watch is refined with a thiner band than the gents and unisex sizes. Certified chronometers are available in unisex and gents sizes.

Kirium: The Avant-Garde

TAGHeuer: Kirium

TAG Heuer has carved from solid steel a watch embodying the very essence of sport: a blend of power and beauty. A timepiece created from the most advanced technology.

A new alliance of style, high-performance and ergonomics. A milestone in watch design. Shaped by the spirit of sport.

Alter Ego: The New Women’s Watch

TAGHeuer: Alter Ego

TAG Heuer has created a new series exclusively dedicated to women. Provocatively named Alter Ego, the design is a reflection of femininity that combines strength and reliability with elegance and prestige.

The casual, yet chic form of this watch will fit every lifestyle from leisure to formal affairs. This is the watch for you and your Alter Ego.

TAGHeuer: Link

With its unique design, the Link Series strikes the perfect balance between sports and prestige. Its architecture reveals the power and beauty of steel through the play on contrasts and sleek, clean lines. The bracelet, an original TAG Heuer feature, is an accomplishment and a reference in terms of fluidity, comfort and ergonomics: a design to challenge time itself.

The Link Series is exceptional both through its characteristics and sophisticated conception: integrated solid clasp, convex sapphire crystal, perfect integration of the bracelet.

2000 Series

Focusing on essentials, through a powerful yet refined style: the 2000 Classic symbolizes the purest expression of the spirit of sport. The well-marked notches on the twelve-sided bezel echo the beveled sides of the central bracelet links. TAG Heuer offers a broad range of finishes, with subtle alternations between sapphire-blasted, fine-brushed and polished surfaces.

TAGHeuer: 2000 Refinement, strength, originality. The 2000 Exclusive is an authentic sports watch combining impeccable technology with timeless design. Its distinguishing feature is a twelve-sided bezel made in several parts, with polished upper portion and engraved numerals. To reinforce the quality and prestige of the 2000 Exclusive, TAG Heuer has designed a new metal bracelet of great character, featuring more elongated links.

The 2000 Sport is a straightforward, functional and yet distinctive watch. A model of reliability, sturdiness and precision. A watch born for action. The fine-brushed steel underlined the strong yet understated design of the case and bracelet, making a subtle contrast with the polished gold-plating on the two-tone version.

F1: The New Generation Chronograph

TAGHeuer: F1

The F1 Series chronographs are light, comfortable and dependable. Structured from high-resistance synthetic materials and stainless steel in a choice of eye-catching colors. The high-precision quartz movement controls five separate micro-motors which drive the date, time and 1/10th of a second chronograph functions.

Specialists: Timing for Professionals
TAGHeuer: Specialists
The F1 Series chronographs are light, comfortable and dependable. Structured from high-resistance synthetic materials and stainless steel in a choice of eye-catching colors. The high-precision quartz movement controls five separate micro-motors which drive the date, time and 1/10th of a second chronograph functions.

Classics: A Living Tradition
TAGHeuer: Classics
To the delight of collectors and connoisseurs of fine watchmaking, TAG Heuer has decided to re-issue some of the greatest successes from its past. By way of example, the Heuer Carrera chronograph, launched in 1964 and named in honor of the legendary car race of the fifties, made an indelible mark on the period thanks to its functional dial and understated design